Starbucks

Write about Starbucks Mission Statement using the following questions.
Is your company’s mission statement customer-oriented or product-oriented and what made you reach this
conclusion?
How is your company’s mission statement associated with its competitive advantage?
Does your company seem to have any longer-term challenging or stretch goals that would serve as its strategic
intent?
Detail any changes in strategy that you can identify in the past, or would propose in the present. Are these changes
a result of intended strategies, emergent strategies, or both and why?